Ruchie! Domain Parking is
a parking website that allows it's users to make revenues by parking some
of your unused domains.
Registrars require Primary and Secondary Name Servers and IP Numbers for
every domain registered (DNS). Every domain name has to be linked to this
information for it to be valid (i.e., each domain name needs to have an
address attached to it). At the time of registration some people do not
yet have Name Server information (which is generally provided by a Web
Host), therefore our Registrar offers 'domain parking' (free of charge)
on their servers. It is a convenient way to hold or 'Park' domain name(s)
for an extended amount of time if you are not ready to use them.
Domain parking is an advertising practice used primarily by domain name
registrars and internet advertising publishers to monetize type-in traffic
visiting an under-developed domain name. The domain name will usually resolve
to a page containing relevant advertising listings and links. These links
will be targeted to the predicted interests of the visitor and may change
dynamically based on the results that visitors click on. Usually the domain
owner is paid based on how many links have been visited (e.g. pay per click)
and on how beneficial those visits have been. The keywords for any given
domain name provide clues as to the intent of the visitor before arriving.
For example, the domain fast-weight-loss.com might point to a page of links
to diets and weight-loss drugs.
Another use of domain parking is to be a placeholder of an existing web
site. A company might choose to use this method to redirect its website
traffic to another web site it owns.
On domains with a 'one-click' implementation, a click on a keyword is not
necessary to generate ads. The ads are targeted based on the domain name.
Domains with 'two-click' implementations require a click on a keyword or
a keyword search to generate ads.
Domain parking can be classified as monetised and non-monetised. In the
former, ads are shown to visitors and the domain is 'monetised'. In the
latter, an "Under Construction" or a "Coming Soon" message is put up on
the domain. This a single page web site that people see when they type
your domain name in a web browser. This is one quick way for getting an
Internet presence. You can temporarily park your domain names before your
web site is ready for launching. |
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